“I am passionate about healthy food, I was working on it every day for our brand Holy Berry. But I noticed that I barely took the time to have a decent and fresh lunch. I think we all know that kind of situation. You are working, you are in the right flow and you forget to eat. Either you spend a lot of time in the supermarket, or you quickly reach for something unhealthy that you have nearby. But you have lost that work flow anyway.

As an interim solution, I drank those meal shakes for a while. They are nutritious, but of course they are not a complete meal. After a few weeks, I was tired of those shakes as cold porridge. Literally, because that's how they taste. I then started looking for a good alternative: a quick and easy meal, which is still healthy and nutritious, and for which you do not need a fridge or freezer. Something that you always have at hand if you want to eat quickly and fresh between your busy activities. That's how Stashed was born.”